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Naturschutz","\u002Fmithelfen\u002Fhandlungsanweisungen-naturschutz",{"__typename":49,"value":50},{"__typename":53,"handle":54,"title":55},{"__typename":57,"image":51},[448],{"__typename":196,"overtitle":432,"image":449},{"__typename":63,"id":450,"alt_de":451,"alt_fr":51,"permalink":452,"extension":67,"is_image":68,"width":69,"height":327,"focus_css":453,"url":452,"path":454,"is_video":6},"assets::mithelfen\u002Fhandlungsanweisungen\u002Fl_zoo_zuerich_dsc9840.jpg","Bild einer Harasse gefüllt mit Früchten und Gemüse im Zoo Zürich.","https:\u002F\u002Fzoo-zurich-prod.b-cdn.net\u002Fcms\u002Fp\u002Fassets\u002Fmithelfen\u002Fhandlungsanweisungen\u002Fl_zoo_zuerich_dsc9840.jpg","44% 50%","mithelfen\u002Fhandlungsanweisungen\u002Fl_zoo_zuerich_dsc9840.jpg",{"__typename":37,"handle":456,"title":457,"tree":458},"footer","Footer",[459,464],{"__typename":42,"page":460},{"__typename":461,"id":462,"url":51,"title":463},"NavBasicPage_Footer","98aa6235-8ca9-4287-aed8-557142df8c95","Über den Zoo",{"__typename":42,"page":465},{"__typename":461,"id":466,"url":51,"title":467},"3231f3c5-adff-4f62-9ece-ecb7a7462ace","Gästeservice",1,1793672874141,"success","idle",[473,474,475],"statamic","navigation","de","[\"statamic\",\"navigation\",\"de\"]",{"dehydratedAt":32,"state":478,"queryKey":618,"queryHash":620},{"data":479,"dataUpdateCount":468,"dataUpdatedAt":617,"error":51,"errorUpdateCount":4,"errorUpdatedAt":4,"fetchFailureCount":4,"fetchFailureReason":51,"fetchMeta":51,"isInvalidated":6,"status":470,"fetchStatus":471},{"__typename":480,"id":481,"edit_url":482,"blueprint":483,"title":484,"date":485,"parent":51,"header":486,"media_releases":498,"components":506,"color_hash":585,"breadcrumbs":586,"alternates":599,"seo":604},"Entry_MediaReleases_MediaReleases","c0ec6725-f673-4789-964a-a4cdc4850550","https:\u002F\u002Frag.zoo-zurich.novu.run\u002Fcp\u002Fcollections\u002Fmedia_releases\u002Fentries\u002Fc0ec6725-f673-4789-964a-a4cdc4850550","media_releases","Verbinden, was zusammengehört","01.10.2026",[487],{"__typename":488,"id":489,"heading":484,"image":490,"lead_text":497},"Fieldset_HeaderNews","stubHeaderMedia02",{"__typename":63,"id":491,"alt_de":51,"alt_fr":51,"permalink":492,"extension":67,"is_image":68,"width":493,"height":494,"focus_css":495,"url":492,"path":496,"is_video":6},"assets::examples\u002F385c5025b9d530e60a4c383a6bbf5369200b268d.jpg","https:\u002F\u002Fzoo-zurich-prod.b-cdn.net\u002Fcms\u002Fp\u002Fassets\u002Fexamples\u002F385c5025b9d530e60a4c383a6bbf5369200b268d.jpg",4096,2732,"95% 33%","examples\u002F385c5025b9d530e60a4c383a6bbf5369200b268d.jpg","\u003Cp>Wer heute den Zoo Zürich besucht, erlebt einen modernen, innovativen und wissenschaftsorientierten Zoo. In den vergangenen rund 30 Jahren hat sich der Zoo von einer klassischen zoologischen Institution zu einer führenden Naturschutzorganisation entwickelt. Artenschutz, Naturschutz, Forschung und Bildung prägen heute seine Arbeit – in Zürich und weltweit. Diesen Wandel macht der Zoo Zürich ab heute auch in seinem öffentlichen Auftritt mit einem modernisierten Markenauftritt sichtbar.\u003C\u002Fp>",[499,503],{"__typename":500,"title":501,"slug":502},"Term_MediaReleases_MediaReleases","Medienmitteilung","medienmitteilung",{"__typename":500,"title":504,"slug":505},"Zoo der Zukunft","zoo-der-zukunft",[507,514,525,529,533,537,560,580],{"__typename":508,"richtext":509},"Fieldset_ComponentRichtext",[510],{"__typename":511,"text":512,"type":513},"BardText","\u003Cp>Wer kennt es nicht? Das Logo des Zoo Zürich mit dem charakteristischen roten «h». Seit rund 30 Jahren steht es für das Staunen der Zoogäste beim Eintauchen in die Welt der Tiere auf dem Zürichberg. Doch heute geht es um weit mehr als die Faszination für exotische Tiere. Im Mittelpunkt steht der Schutz bedrohter Arten und ihrer Lebensräume. Dafür engagiert sich der Zoo Zürich als moderne Naturschutzorganisation mit den vier Hauptaufgaben \u003Ca target=\"_blank\" href=\"\u002Fnaturschutz\" title=\"Link Landingpage Naturschutz\">Naturschutz\u003C\u002Fa>, \u003Ca target=\"_blank\" href=\"\u002Fnaturschutz\u002Fartenschutz\" title=\"Link Landingpage Artenschutz\">Artenschutz\u003C\u002Fa>, \u003Ca target=\"_blank\" href=\"\u002Fnaturschutz\u002Fforschung\" title=\"Link Landingpage Forschung\">Forschung\u003C\u002Fa> und \u003Ca target=\"_blank\" href=\"\u002Fnaturschutz\u002Fbildung\" title=\"Link Landingpage Bildung\">Bildung\u003C\u002Fa> für den Erhalt der weltweiten Biodiversität. Der neue Markenauftritt macht diesen ganzheitlichen Ansatz eines modernen, wissenschaftlich geführten Zoos nun auch nach aussen sichtbar.\u003C\u002Fp>\u003Ch2>Das Miteinander von Natur, Tier und Mensch\u003C\u002Fh2>\u003Cp>Natur, Tier und Mensch: Der Zoo der Zukunft verbindet, was zusammengehört. Er bringt Menschen näher an die Natur und macht Zusammenhänge erlebbar. In naturnah gestalteten \u003Ca target=\"_blank\" href=\"\u002Fnaturschutz\u002Flebensraeume\" title=\"Link Landingpage Lebensräume\">Lebensräumen\u003C\u002Fa> lädt der Zoo Zürich dazu ein, zu beobachten, zu entdecken und die Vielfalt des Lebens mit neuen Augen zu sehen. «So schlägt er die Brücke zwischen Zürich und den Naturräumen dieser Welt – und inspiriert Menschen, sich gemeinsam für den Schutz der globalen Artenvielfalt einzusetzen», sagt Claudia Herkert-Derungs, Bereichsleiterin Marketing & Edukation und Vize-Direktorin. Sie hat den modernisierten Auftritt des Zoos gemeinsam mit ihrem Team entwickelt.\u003C\u002Fp>","text",{"__typename":515,"id":516,"image":517,"quote":523,"name":524},"Fieldset_ComponentTestimonial","MLRk-PdABgo003mc4HMm5",{"__typename":63,"id":518,"alt_de":519,"alt_fr":51,"permalink":520,"extension":67,"is_image":68,"width":521,"height":521,"focus_css":71,"url":520,"path":522,"is_video":6},"assets::about\u002Fkader\u002Fclaudia_herkert-derungs_kor.jpg","Claudia Herker-Derungs, Bereichsleiterin Marketing & Edukation und Vize-Direktorin des Zoo Zürich.","https:\u002F\u002Fzoo-zurich-prod.b-cdn.net\u002Fcms\u002Fp\u002Fassets\u002Fabout\u002Fkader\u002Fclaudia_herkert-derungs_kor.jpg",810,"about\u002Fkader\u002Fclaudia_herkert-derungs_kor.jpg","«Der Zoo Zürich schlägt die Brücke zwischen Zürich und den Naturräumen dieser Welt – und inspiriert Menschen, sich gemeinsam für den Schutz der globalen Artenvielfalt einzusetzen»","Claudia Herkert-Derungs, Bereichsleiterin Marketing & Edukation und Vize-Direktorin",{"__typename":508,"richtext":526},[527],{"__typename":511,"text":528,"type":513},"\u003Ch2>Die Strategie wird sichtbar\u003C\u002Fh2>\u003Cp>Das Logo wurde behutsam modernisiert, vereinfacht und konsequent für die digitale Anwendung weiterentwickelt. Organische Formen, natürliche Farben und eine ausdrucksstarke Bildwelt unterstreichen im neuen Corporate Design den Bezug zur schützenswerten Natur.\u003C\u002Fp>\u003Cp>Der neue Markenauftritt wird Schritt für Schritt eingeführt. Im Sinne eines verantwortungsvollen und nachhaltigen Umgangs mit Ressourcen werden bestehende Materialien nicht vorschnell ersetzt, sondern erst dann erneuert, wenn dies ohnehin ansteht. Zum Start des neuen Markenauftritts wurden deshalb zunächst die wichtigsten Berührungspunkte mit den Zoogästen angepasst – darunter die \u003Ca target=\"_blank\" href=\"\u002F\" title=\"Linke Home\">Webseite\u003C\u002Fa>, die Plakatkampagne, die Eintrittstickets, Teile der Bekleidung der Zoo-Mitarbeiter*innen sowie das neu gestaltete Zoo-Magazin «Habitat». Sein Name steht sinnbildlich für die Verbindung zwischen den Lebensräumen im Zoo und ihren natürlichen Vorbildern.\u003C\u002Fp>\u003Cp>Die vollständige Umstellung auf das neue Erscheinungsbild erfolgt in den kommenden Monaten und Jahren schrittweise.\u003C\u002Fp>\u003Ch2>Wertvolle Unterstützung\u003C\u002Fh2>\u003Cp>Die strategischen Grundlagen und die künftige Markenpositionierung wurden im Bereich Marketing & Edukation des Zoo Zürich erarbeitet. Auch die Umsetzung des neuen Markenauftritts lag weitgehend in den Händen dieses Teams, das dabei von spezialisierten Agenturen begleitet wurde: \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fmetadesign.com\u002F\" title=\"Link extern MetaDesign\">MetaDesign\u003C\u002Fa>, \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.rembrand.ch\u002F\" title=\"Link extern Rembrand\">Rembrand\u003C\u002Fa> und \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.goldinteractive.ch\u002F\" title=\"Link extern Gold Interactive\">Gold Interactive\u003C\u002Fa>.\u003C\u002Fp>",{"__typename":515,"id":530,"image":531,"quote":532,"name":524},"1B9ISeLGG9wXF7Dw6mvzC",{"__typename":63,"id":518,"alt_de":519,"alt_fr":51,"permalink":520,"extension":67,"is_image":68,"width":521,"height":521,"focus_css":71,"url":520,"path":522,"is_video":6},"«‹Verbinden, was zusammengehört› bringt auf den Punkt, wofür der Zoo Zürich steht: Menschen für die Natur zu begeistern und sie einzuladen, Verantwortung für ihren Schutz zu übernehmen.»",{"__typename":508,"richtext":534},[535],{"__typename":511,"text":536,"type":513},"\u003Ch2>Mehr als ein neuer Markenauftritt\u003C\u002Fh2>\u003Cp>«Verbinden, was zusammengehört» ist demnach weit mehr als nur der neue Claim. «Er bringt auf den Punkt, wofür der Zoo Zürich steht: Menschen für die Natur zu begeistern und sie einzuladen, Verantwortung für ihren Schutz zu übernehmen», fasst Claudia Herkert-Derungs das Bestreben des Zoo Zürich als moderner Zoo mit dem neuen Markenauftritt zusammen.\u003C\u002Fp>",{"__typename":538,"heading":539,"show_contact_info":6,"use_manual_selection":68,"variant":540,"filter":542,"teamEntries":543},"Fieldset_ComponentTeamTeaser","Ihre Auskunftsperson zu diesem Thema",{"__typename":49,"value":541},"indented",[],[544],{"__typename":545,"id":546,"title":547,"url":51,"professional_title":548,"email":51,"phone":51,"pdf_link":549,"image":551,"team_roles":552},"Entry_Team_Person","0496b600-adea-47ab-960b-88318187e865","Claudia 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